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Why do you need web-stats? You may say: 'Hold on! I know why! Without web stats it is impossible to get to know your web site visitors better. Web stats show number of page hits, hosts, visitors, referring pages, search engines, search keywords, paths on site, web site entry and exit points, information on your visitors' computer, IP addresses, visitors geography etc.' You are not completely right. You can nalyzes web site visitors' behavior by placing counter code on each web page.. Log analyzer Analyzes web site visitors' behavior by processing log files of a web server that runs your web site So, what do we choose - visitors counter or web server log files analyzer? The optimal choice is a combination of these two. Such approach enables users to combine results obtained from both sources of information, eliminating weaknesses of a method by making use of each method's specific advantages. Maximum protection for your statistical data These days, there are virtually no niches on the web market where there are no competition. Watch your competitors, track their promotion efforts, try making your e-business better and always be one step ahead! That is the cornerstone of successful web marketing! Never use external counters, as the information they gather is available both for you and the service offering its counters. Information breach is enough to shut out your web business completely. The availability of such information may help your rivals learn who your customers are, where they come from as well as how to optimize their web site in order to leave you far behind. If your stats are available to competitors - all your marketing and advertising efforts equal zero.

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